Media Coverage Oct 2013
Time For Business to Shift Focus to The Long Term
Written by Professor Ian Goldin, Vice Chair of the Oxford Martin Commission for Future Generations and Director of the Oxford Martin School
In a week when we have seen the effects of political gridlock writ large in US politics, the report Now for the Long Term feels well-timed in its strong call for leaders in politics, business and civil society to include long-range thinking and planning into the mix. The immediate pressures of today cannot be ignored but neither can the need to create a sustainable future; not least if we want to leave a positive legacy.