Stats and studies are not enough: how to gain people's trust in scientific authority
This talk is co-hosted by the Oxford Martin School and the Oxford Institute of Population Ageing, to celebrate their 20th Anniversary
Are we really living in a post-truth world where everyone is addicted to fake news? If so, what are the implications for communicating science and expert knowledge? The Frameworks Institute has has harvested the most up-to-date understanding of how people think and what affects their thinking from across the social sciences. Their research methods identify the words and ideas that shift public attitudes - along with those that backfire or fail to drive change. Nicky Hawkins will share insights drawn from FrameWorks' research on communicating a wide range of scientific and social issues including early childhood development, climate change and inequality.