Oxford Martin School lecture/seminar: Wolfgang Grulke, "Lessons from the Future - The Future is a matter of choice, not chance"

Past Event

23 October 2008, 1:00am

Lecture Theatre, Oxford Martin School
34 Broad Street (corner of Holywell and Catte Streets), Oxford, OX1 3BD

World markets are chaotic and challenging. Change is the norm and everything is being commoditized. How will consumer culture, technology and new networked business models shape the future business context and the needs and wants of future consumers? How will your customers, clients and your business stay relevant?

This powerful topic is a roller-coaster ride from the culture of the sixties and seventies to the potential scenarios for the next decades – and how they will shape future opportunities.

It focuses on the coming step-change business tsunamis, and what market leaders should do to capitalize on them. It concludes with Ten Lessons from the Future – lessons that can be applied to your strategic thinking today!

This keynote is based on Wolfgang Grulke’s best-selling book Ten Lessons from the Future.

Brief Biography of Wolfgang Grulke

A former IBM executive, Wolfgang worked internationally with IBM for more than 25 years and was awarded the prestigious IBM Outstanding Innovation Award.

Wolfgang started FutureWorld as an informal business network in 1987. Since that time he has been instrumental in helping major corporations and venture capital firms position themselves for the new world economy.

He is highly regarded as one of the world’s top futurists and public speakers, and has addressed audiences in more than 20 countries, in person, on radio and on television. His article In Search of Simplicity won the NACCA award for the best business article of the year and From Value Chain to Marketspace was awarded the AFSM International Writing Award for Professional Writers and Consultants in Boston.

Wolfgang is a Fellow of the London Business School and teaches regularly at Duke CE and the LBS, including the School's flagship Senior Executive Programme (SEP).

His best-selling books "Ten Lessons from the Future" and "Lessons in Radical Innovation: Out-of-the-box straight to the bottom line" are published by Financial Times/Prentice Hall world-wide. Chinese and Spanish editions are also available.

This event is free and open to the public, but seating is limited, so please arrive in good time.