"The internet and innovation: succeeding in a time of accelerating technological change" by David Black

Past Event

28 October 2015, 1:15pm - 2:45pm

Lecture Theatre, Oxford Martin School
34 Broad Street (corner of Holywell and Catte Streets), Oxford, OX1 3BD

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In less than two decades, the Internet has revolutionised communication and very few of us can imagine life without it. It has given rise to a connected world with fewer barriers. Technology, business and consumer behaviour are all changing fast, with the web playing a key role in that change.

So what are the biggest trends that the Internet is driving? What future developments can we expect to see take the internet by storm in the next few decades? And what can organisations do to innovate and benefit from change. David Black, Google’s Managing Director of Branding, gives his perspective working at one of the world's most famous and innovative companies.

About the speaker

David Black is MD of Branding and Consumer Markets for Google UK. David and his team help UK businesses and major brands make the most of the web. He joined Google in 2011 as Director of Online Sales for UK & Ireland, working with mid-market businesses to accelerate their digital growth, and then worked as one of the Directors of Google UK, helping businesses across a range of categories with their digital strategies

Before joining Google, David spent much of his career in media and digital, with particular interests in commercial development, sales and strategy. He spent over 10 years at Trinity Mirror plc, the newspaper publisher, in a number of senior roles, including Group Digital Director, and prior to that worked at Virgin.

David read Philosophy, Politics and Economics at Magdalen College, Oxford. He has served on the Board and Executive Committee of the UK Association of Online Publishers, and as the Chair of the IAB Ireland Search Council.