Seeing past the labels with FoodSwitch app

13 February 2014

201402Food Switch

FoodSwitch, the first ever smartphone app that enables UK consumers to make healthier and smarter food and drink choices, has been launched by The George Institute UK.

The institute, which receives project funding from the Oxford Martin School for its work on healthcare innovation, says the app will help customers make more informed decisions when purchasing their weekly shop, in turn reducing their risk of ill health through poor diets.

FoodSwitch allows users to scan the barcodes of over more than 80,000 packaged food and drinks sold across major UK supermarkets, using their smartphone camera, to receive immediate, easy to understand ‘traffic light’ colour-coded nutritional information along with suggested similar, healthier products.